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Phoebe & Rose

Ten years after launching the celebrated resort wear label, Firefly, Wendy Morton Edwards has developed a new label to cater to a romantic and bohemian muse. Meet Phoebe and Rose, It is Firefly’s big sister. It captures the effortless style and ease of fit necessary for our relaxed Australian lifestyle by offering timeless feminine styles with a sophisticated colour palette. Phoebe & Rose (named after Wendy’s daughter), is a delectable blend of gorgeous feminine styles, antique hues and tonal embroidery. With floaty dresses made from beautiful natural fabrics, its easy fit philosophy makes it a perfect fit for every woman, including the fuller figure. The range is designed to be versatile and each piece can be worn year round with the addition of some simple layering.